A guide to marketing with essays on the value of brands and advertising products of the future.

With its dynamic blend of creative ideas and practical know-how, this book inspires, educates, and motivates readers to succeed as direct marketers. Jutkins shares his secrets on how to improve ...

This book will ensure that you get the most from your marketing database.Database Marketing: explains how to utilize your customer information to improve the precision and effectiveness of marketing, ...

More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market ...

For advanced courses in Strategic Marketing, Marketing on the Internet, and Customer Relationship Management. The Internet and digital technology have changed how marketing is done. While the ...

This book looks at various methods for recruiting salespeople, from the traditional to the radical, and shows you how to make the smartest, most profitable hiring decisions for your team. It argues ...