The second edition offering information on how and why consumers buy green and how companies can strategise and develop profitable environmentally responsible products. Includes demographics, ...

A guide to marketing with essays on the value of brands and advertising products of the future.

With its dynamic blend of creative ideas and practical know-how, this book inspires, educates, and motivates readers to succeed as direct marketers. Jutkins shares his secrets on how to improve ...

This book will ensure that you get the most from your marketing database.Database Marketing: explains how to utilize your customer information to improve the precision and effectiveness of marketing, ...