One hundred years ago, and even fifty years ago, the distribution of knowledge and technology in the U.S. was extremely uneven. Learning and technological know-how were highly concentrated in ...

This book covers the spectrum of PR strategies, showing how they can be used to aggressively engineer public perceptions on corporate, political, legal, and social fronts. In the business world, PR ...

A key part of management responsibility is providing feedback to staff and setting realistic objectives for their continuing development. This book explains how to set targets that are measurable and ...

This book examines the 'two shades of green' that are business and values. While the former constitutes the colour of money as a means of measuring business value; the later concerns those things a ...

How you respond to emerging trends and exploit their potential is key to the success of your organisation. Filled with perceptive, provocative and inspiring ideas to transform the way you work, this ...

Make your business a place where talent rules. Get the best from every line of endeavour with this crucial guide to talent in the workplace. Overflowing with inspirational and provocative ideas to ...