The practical, hands-on sequel to Paco Underhill's WHY WE BUY By the leader who transformed Starbucks into one of the world's most powerful retail brands! How to create a retail brand and presence ...

Can policy makers achieve national security goals through economic tools? Can state conflicts be fought out in economic battlefields? How do you stabilize and rebuild a country recently defeated in ...

The chief concern of the oil industry in the first two decades of the 21st century will not be its availability but its acceptability. Having dominated the 20th century, playing a crucial role in ...

In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise.  This book focuses squarely on the issues and challenges faced by ...

The Leisure Industries is the first book to scan the entire field of leisure from the point of view of leisure providers rather than from a demand-side perspective. Arguing that each type of supplier ...

The notion of development has evolved from a relatively straightforward concern with industrialization plus increasing gross domestic product to a much more complex mix of quality of life, ...