POWER PUBLIC RELATIONS
  1. POWER PUBLIC RELATIONS
    1. Tytuł: POWER PUBLIC RELATIONS
    2. Wydawca:
    3. Rok wydania: 1994
    4. ISBN: 0
    5. Autor: SAFFIR L. TARRANT J
    6. Dostępność: 4-6 tyg./ zamów wycenę
    7. Grupa: Zarządzanie
    8. Przechowalnia: Dodaj
    10. Cena z VAT: 46,20 zł
    11. Uwaga: koszty dostawy wyliczane są w momencie zamykania zamówienia
    12. Zapytaj o dostępność
Opis:
This book covers the spectrum of PR strategies, showing how they can be used to aggressively engineer public perceptions on corporate, political, legal, and social fronts. In the business world, PR expert Len Saffir introduces PR as an equal partner with marketing in the promotion of products and services, predicting that 'sell shops' - integrating PR with advertising and promotion - will soon replace traditional ad agencies. Case histories, such as the marketing of cigarettes in a hostile environment and the effective promotion of controversial causes, demonstrate that this is the wave of the future. In the management of crisis - disasters involving defective products, on-site accidents, or accusations of unethical corporate conduct - this book explains how to use preemptive public relations to develop action plans to contain damage in crisis situations, work with the media, and regain public support. In the political and legal arenas, Power Public Relations explains how well-chosen PR strategies can ally public figures with popular causes or concerns, turn public opinion, and win lawsuits, proxy battles, and personal advancement.
Recenzje
 
Kategorie